Brand Guidelines & Visual Identity

In collaboration with Cogir Senior Living and Venvi Senior Living, I spearheaded the creation of two unique and comprehensive brand identities for the senior living sector. Each brand was meticulously developed with tailored brand guidelines and style kits to ensure a cohesive visual identity and messaging across all touchpoints.

For Cogir Senior Living, the focus was on evoking a sense of comfort, care, and community, while Venvi Senior Living highlighted vitality, independence, and wellness. This dual-branding project allowed me to demonstrate my expertise in translating strategic goals into impactful design solutions.

This project exemplifies my role as an Art Director, showcasing my commitment to crafting thoughtful and purposeful designs that resonate with diverse audiences, particularly in the senior living industry.